What's Up with Uber Eats?
With new competitors entering the scene every day, you might be wondering how your restaurant can continue to dominate the competition. One critical tactic that will keep your restaurant relevant amidst industry developments is to offer delivery through your city’s most popular food delivery service – like Uber Eats.
Using a food delivery service such as Uber Eats or Doordash can lead to your success through enhancing your ability to develop customer loyalty and reach new audiences. Let’s discuss five benefits of Uber Eats that can help maximize your restaurant’s profits and customer base.
1. Increased Visibility
Partnering with a food delivery service like Uber Eats can be thought of as a marketing channel. Potential customers will see your restaurant’s name anytime they’re hungry and browsing options in their area. In fact, a survey by the National Restaurant Association (here) found that 63% or more of U.S. adults order food via delivery or takeout at least once a week. Order volume of this magnitude presents a substantial opportunity to reach new customers and grow your business.
2. Increased Revenue
According to Statista, the US meal delivery market is expected to grow to $87 billion by 2025 (here). By tapping into this market and offering delivery, you may increase your revenue and stay ahead of the curve.
Additionally, you reap all of the benefits that come from brand recognition without having to invest as much into your marketing budget. Customers will become familiar with your brand through interfacing with you via the delivery platform. The next time they’re hungry, your restaurant is automatically top of mind.
3. Greater Convenience
In 2023, customers expect convenience and ease-of-access when it comes to dining. Utilizing Uber Eats affords your restaurant the ability to offer a seamless ordering experience. In fact, a survey by Statista found that the global number of food delivery service users is projected to reach 3.5 billion this year (here). By tapping into this growing market, you are meeting customers where they are proven to be searching.
4. Improved Customer Loyalty
5. Enhanced Marketing Opportunities
Uber Eats offers a range of marketing tools to help restaurants promote their business and reach new customers. For example, restaurants can create customized promotions within the platform to target new, existing, or lapsed customers. When considering the lifetime value of a single customer, these promotions can prove to be invaluable; Doordash reports (here) that on average, restaurants who engage in this marketing opportunity increase their sales by 25%.
You and Uber Eats
As we look ahead to the future of the food industry in 2023, it’s clear that food delivery services are a central channel for customers to find and order food. By partnering with a delivery service like Uber Eats, you can expand your reach, improve customer loyalty, and increase revenue. Adapting to the changes in the food industry will position you well for the years to come. Beyond simply adapting to these changes, embracing food delivery will enable your restaurant to thrive through years of continued growth.
