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Before digital marketing existed, there was offline marketing. Offline marketing, also known as traditional marketing, refers to marketing efforts that do not involve the Internet or other digital platforms. It is a broad category that includes a variety of marketing tactics, including print, television, radio, and outdoor advertising, as well as in-person events and sponsorships. …

What did marketers do before the internet? Offline Marketing Read More »

Affiliate marketing is a type of performance-based marketing. Its a very clever way to get your product out there by leveraging the audience that your affiliates have grown and turning them into your customers. This means that a business rewards affiliates for each visitor or customer that they bring in through their own marketing efforts. …

Create a Virtual Sales Team with Affiliate Marketing Read More »

Having drafted thousands of unique emails, I can confidently say that email marketing should be a pillar in any SMB’s marketing strategy. Email marketing is a great way to keep in touch with your existing customers and gain a few new ones with the right campaigns. It is a strategy that has proven effective for …

The Subject of This Line is Email Marketing Read More »

Now we get to talk about the Ad-budget boogie man, search engine marketing better known as paid search or PPC. PPC is a great way to reach potential customers who are actively searching for products and services related to your business – think of it as opening up a store in the middle of a …

This is NOT A Paid Ad From Google Read More »

Social and display ads are a lot like bringing a new dish to a potluck. You’re hoping that people will be intrigued by it, maybe even a little bit curious and that they’ll want to try it out for themselves. You want your dish to stand out amongst all of the other options, but you …

The First Rule of Display Ads Club Is: You DO Talk About Display Ads Club Read More »

Content marketing is a lot like going on a blind date. You’re never quite sure what you’re going to get, but if you hit it off, it could be the start of a beautiful relationship. You want to make a good first impression, so you spend a lot of time preparing and making sure you …

Why Is Content Marketing So Important? 💡 📖 Read More »

Search Engine Optimization (SEO) is like a gift that just keeps on giving – well, kind of! It’s one of the most powerful digital marketing techniques available today, helping businesses of all sizes increase their visibility in search engine results pages (SERPs). Ultimately, this means more organic traffic to their website. SEO is a long-term …

SEO Is What Happens When You Google SEO. 😬 Read More »

The marketing function in business is so important yet often misunderstood. In this first series of blog posts, I want to go back to basics and help readers understand what marketing is, the difference between marketing and advertising, and the different marketing strategies available to brick-and-mortar businesses as well as online businesses. Marketing is a …

Marketing Strategy Series -A Beginner’s Guide to Marketing Read More »