Having drafted thousands of unique emails, I can confidently say that email marketing should be a pillar in any SMB’s marketing strategy. Email marketing is a great way to keep in touch with your existing customers and gain a few new ones with the right campaigns. It is a strategy that has proven effective for many businesses and is now the most commonly used marketing tool.
Email marketing is simply the delivery of commercial messages, news, and advertisements via email. It’s a cost-effective way to reach out to potential customers, often much cheaper than other forms of marketing like television, radio, print, and online while delivering an ROI as high as 4400%!
Being one of the most effective marketing tools available today, sending emails allows businesses to reach a large audience with minimal effort and expense. Email marketing can be used to promote special offers, announce new products or services, or simply keep in touch with customers. When used effectively, email marketing can be an extremely powerful tool.
Additional benefits to email marketing include the ability to reach a large audience while targeting them with a very specific message. Email marketing is also a great way to build relationships with customers and prospects quickly and efficiently while also being able to track your results.
If you’re looking to build an email marketing plan for your business, there are a few things you’ll need to keep in mind. First, you’ll need to identify your goals and objectives. What are you hoping to achieve with your email marketing campaign? Once you have a good understanding of your goals, you’ll need to develop a strategy. What kind of content will you include in your emails? How often will you send them? Who will be your target audience?
Once you have a solid plan in place, you’ll need to start executing. This means designing and building your email templates, developing a contact list, and scheduling your emails. You’ll also need to track your results and make adjustments to your plan as necessary. With a little effort, you can develop a successful email marketing plan that will help you achieve your business goals.
Be mindful of purchasing email lists online as 99.9% of them are poor quality. Lists purchased online often have incorrect contact information, invalid emails, or emails with high bounce rates, all of which lead to wasted time, energy, and most importantly money. If you want to build a great contact list for emails, use some of the other digital marketing strategies found in this blog.
Take Risks and Be Bold!
Val
