Now we get to talk about the Ad-budget boogie man, search engine marketing better known as paid search or PPC. PPC is a great way to reach potential customers who are actively searching for products and services related to your business – think of it as opening up a store in the middle of a high-foot-traffic area. When setting up a PPC campaign, businesses can select specific keywords and phrases to target and bid on them, which is just like choosing what location you want your store to be in. This ensures that the ads will be triggered whenever someone searches for the relevant keywords and puts your business in front of people who are already interested in what you have to offer.
The kings of the search engine marketing castles are Google and Bing. Businesses pay for the ability to rank on the coveted first page and to rank as high as possible in order to be seen first by customers searching for your product/service specifically, related products/services, or your competitors. Most consumers purchasing journeys start with a search ( often times or Google) in order to conduct as much research as possible before making a purchasing decision. Being able to be found is the only way to win in this SEM game.
When setting up a PPC campaign, businesses can select specific keywords and phrases to target. This ensures that the ads will be triggered whenever someone searches for the relevant keywords. But sometimes, the ads don’t always come out perfect. That’s when product managers need to come in and make some decisions about which keywords to bid on. This is best managed by a PPC expert.
Although this is viewed as an ad-budget gobbler, it’s still one of the most effective ways for a business to get immediate customers and understand exactly what the cost was to acquire that customer. PPC tends to work best for businesses that offer services that are needed immediately for customers who are typically hard to find such as personal injury attorneys and plumbers.
Search engine marketing (SEM) is an effective marketing strategy that focuses on driving traffic to a website from search engines. It is a great way to reach potential customers who are actively searching for products and services related to your business. SEM involves optimizing a website to increase its visibility in search engine results pages (SERPs), as well as running paid search ads to target specific keywords.
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Val
